E Commerce Friday, March 2, 2012 Assignment - Used motorcar gondola car porter under is a channel to your assignment. 1. Marketing project 1.1 A merchandising plan, for your assignment, is basically a promotion plan. That is, you direct to draw up a plan (Or strategy, as some may call it) on what and how to come on your website with the aim of achieving your marketing objectives. 1.2 So, first, identify your target listening (Target users). Since this is a used car portal created for people who involve to obtain and sell second hand cars, it is obvious that there atomic number 18 two types of users: a. Second hand car barter forers - Those who involve to buy second hand cars; and b. Second hand car sellers - Those who insufficiency to sell second cars. They could be the individual car owners or second car traders. 1.3 Once target interview are identified, you need to identify the marketing objectives. In your case, the important marketing objective seems to b e: to experience noble profession from both sellers and buyers of second hand cars. 1.4 Next, ask what would you do to generate high traffic from Sellers and Buyers. You need to do some research. disengage your answers. a. Sellers - i.
assuage raise - It is not likely, in todays context, that sellers would want to deliver for listings on your website because there are too many rivalrous websites come to the fore there. One thing you may consider is to offer openhanded listings for, say, 6 months. Sellers, however, may not mind pay for the elevatements if your website is proven to be effective. The trim offer is to attract sellers to yack websit! e and march on their listings. Free offer may also be tending(p) to magazine advertisers as a value-add to their existing advertisement in the magazine. ii. Create awareness - To create market awareness, you need to advertise both online and offline (E.g. Newspaper, TV, brochures etc). Provide details of your advertising, e.g. Which websites to advertise? every free links on others websites. For offline advertising, provide details such as where to distribute your...If you want to get a climb essay, bon ton it on our website: BestEssayCheap.com
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