International Marketing Presentation

INTERNATIONAL MARKETINGDIRECT INVESTMENT IN UK BY AUSTRALIAN intend COMPANY : FRESHTEL HOLDINGS[SLIDE 1]Title and Presenters[SLIDE 2]In 2004 the cumulative mental strain of foreign coronation in the UK was more than US 770 billion , the second highest train of FDI stock globally , behind only the USA (Source : land enthronization Report , 2005[SLIDE 3]We will center on on a scenario that requires outside(a) Marketing StrategySpecifically foc victimisation onDeveloping and maintaining a strategic outfit mingled with international lodge objectives , competencies and resources , and the challenges presented by its international markets[SLIDE 4]We are rough to discuss a classical scenario of a foreign ships company investing and merchandise in UK . We are going to localise on a engineering science company called Fresht el Holdings LtdBefore we analyze the strategies and challenges , go for us acquaint ourselves with the company and its product /servicesFreshtel Holdings Limited is an Australian mesh telephony company developing and marketing VoIP (Voice oer earnings Protocol ) telephony products and services . VoIP (or IP telephone set ) is a technology that allows voice telephone calls to be act upon over an IP network such as the Internet , rather than the traditional Public Switched Telephone Network (PSTNMichael Carew is the old geezer executive officer of Freshtel Holdings and also has two wholly possess subsidiaries called Virbiage and Voicedot[SLIDE 5]After signing an promise in December 2005 , Freshtel decided to prepare wholesale and cover services VOIP services in UKTechnology intensive companies need a international get along , as their revenues reckon on expanding add up and markets .

To achieve large reader base , Freshtel chose a Global Model for marketingTwo important pre-requisites for technology oriented Freshtel were that they required progress technology firms that could utilize its lighter label approachAnd UK had plenty of themA white labeled VoIP formation is designed for the to-be- licenced study retailers who re-badge the product and tell on it done their existing store networksUK also proved to be charismatic with the availability of advanced infrastructure and liberal telecommunication policiesMany countries , sedate view the VOIP technology as a affright to security[SLIDE 6]Freshtel s worldwide Marketing plan incorporated the following introductory pointsThey had outlined the Target M arket byChoosing a correct harvest-tide mix : VOIP telephones /technologyPerfect accomplice for Distribution : Tesco , BinatoneCorrect Promotion mix : Online marketing through WoolworthsIdeal price : Competitive with existing players like Skype[SLIDE 7]Freshtel has opted for validating Export ModelCompany uses bag country intermediaries , who in turn sell product overseasMain positive point is : Lowest riskMain Downside : lowest controlCompanies jackpot use accommodating exporting , also known aspiggybacking and mother-henning : Involves using the distribution system of exporters with established systems for selling abroad who add together to grasp the export function of a non-competing company on a contractual basis[SLIDE 8]Freshtel adopted a significantly cooperative approach to enter the UK consumer market . Freshtel signed a license concord with Tesco , the largest retailer in the UK . The company is seeking resembling agreements with other major international retail ers in various jurisdictionsThe company...If you tak! e to get a full essay, order it on our website: BestEssayCheap.com

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