To achieve large reader base , Freshtel chose a Global Model for marketingTwo important pre-requisites for technology oriented Freshtel were that they required progress technology firms that could utilize its lighter label approachAnd UK had plenty of themA white labeled VoIP formation is designed for the to-be- licenced study retailers who re-badge the product and tell on it done their existing store networksUK also proved to be charismatic with the availability of advanced infrastructure and liberal telecommunication policiesMany countries , sedate view the VOIP technology as a affright to security[SLIDE 6]Freshtel s worldwide Marketing plan incorporated the following introductory pointsThey had outlined the Target M arket byChoosing a correct harvest-tide mix : VOIP telephones /technologyPerfect accomplice for Distribution : Tesco , BinatoneCorrect Promotion mix : Online marketing through WoolworthsIdeal price : Competitive with existing players like Skype[SLIDE 7]Freshtel has opted for validating Export ModelCompany uses bag country intermediaries , who in turn sell product overseasMain positive point is : Lowest riskMain Downside : lowest controlCompanies jackpot use accommodating exporting , also known aspiggybacking and mother-henning : Involves using the distribution system of exporters with established systems for selling abroad who add together to grasp the export function of a non-competing company on a contractual basis[SLIDE 8]Freshtel adopted a significantly cooperative approach to enter the UK consumer market . Freshtel signed a license concord with Tesco , the largest retailer in the UK . The company is seeking resembling agreements with other major international retail ers in various jurisdictionsThe company...If you tak! e to get a full essay, order it on our website: BestEssayCheap.com
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