Entreprenuerial Dev.

ABSTRACT This case study is a detailed comment on the investment strategy of Etisalat Limited by intermission into cutting market place places. The topic begins with an overview of the company and its industry. The second partly of the paper talks about the PEST analysis of the company, the strategies, evasive action and the products in the assorted markets. The third part of the paper gives a description of the world(prenominal) business problems the company could face if the in its election of market innovation mode. This case study will go march on to explain the values and mission of the company. The near part of the paper will be an analysis of the rule behind its launching into various telecommunication markets and sequence of entry to various markets. The final part will examine the challenges confront by Etisalat in International business. INTRODUCTION As an rising economy, Nigeria has become one of the more or less operable markets for growing busines ses and this has attracted numerous multinational companies with goods and services that atomic reckon 18 looking to expand globally. The country is a derail toad economy open to technological advancements. The technologies, policies, governance, and standards of telecommunications have asleep(p) through and through many changes over the course of history.

From the monopolistic approach that conglomerate the radio and telegraphs technologies then the television and satellites, in that location has been a monumental jump to the internet and mobile predict technologies. There atomic number 18 currently quin tet telecommunication companies existing in ! Nigeria, the accounting entry of Etisalat into the market was an opportunity for growth of the company and an experience of change magnitude technological telecommunications services for the people. Telecommunications has a significant role in allowing the free flow of commerce to boost economic growth, hike foreign investment, and facilitate development in less-developed countries. Globalization has helped to equilibrise this process possible; Information and Communication Technology...If you want to stick in a full essay, order it on our website: BestEssayCheap.com

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