Southwestern Publishing COmpany

A History of Success Since 1855 History The Southwestern Company, fixed in Nashville, Tennessee, has been in concern since 1855. In 1868, the high indian lodge began helping bookmans finance their school expenses and organized a hoggish sales force to convey books. Southwestern markets family-oriented educational adduce books through a sales force of nearly 4,000 students separately summer, representing approximately 400 colleges and universities from the fall in States, Canada, and Europe. The Southwestern sales force sells books to families in their homes (door-to-door) during their summer break. The sales force argon indep checkent contractors and have the opportunity to hold out their bum about business by purchasing products from Southwestern at sweeping and selling them to customers at retail. The Southwestern Company success widey weather the disruption of two world wars and the Great Depression. At the end of World War II, a group of youngish men, who ha d themselves been student salesman, returned and joined in rebuilding the company, surrounding it with their own energy, creativity, and allegiance to the companys basic principles of hard work, superior service, and building reference in young people. A leader in Nashvilles well-fixed business community, The Southwestern Company has been locally owned and controlled for close its integral(a) history. From 1969 to 1982, Southwestern was part of the prestigious Times reflect communications group.

After that period, the management and employees showed their confidence in the company and its afterlife in the Na shville community by repurchasing its blood! personal line of credit from Times Mirror and returning control to local hands. Today, they are proud to build on the foundation of their current 2,000 someone sales force from around the world. Southwestern is a expressed leader in the direct sales industry. Introduction A sales force is one of the most important elements of a companys success. Not only are sales the most important component of the marketing mix... If you want to get a full essay, order it on our website: BestEssayCheap.com

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